The Wilt “Old Fire” Social Campaign
November 6th Release Date
4 weeks out from 10/13
Campaign starts on Monday 10/15
39 images total (below is the post order. starting from the bottom)
2 images per day (first 3 wks.)
10/15 - start campaign (lunch/dinner posts. talk about new website and things to come)
10/21 - first image with lyric caption on photo (ref. http://www.paulcrivera.com/old-fire)
10/24 - first ‘tease’ (short video <10 sec.)
10/31 - Music Video/BTS Tease on “story”
11/4 - start single release “countdown”. Images with lyrics. One post per day until single release.
11/6 - Single Release (possible giveaway?)
Dropbox link will be provided with the post order. Music Video release date tbd. Music video to be shot on 10/31.